kelli l armstrong

I am a writer, copywriter and editor with over 15 years experience working with women's glossy magazines, luxury fashion and beauty brands and creative/advertising agencies. I work collaboratively with brand creative directors, picture, art and marketing departments to ensure seamless creativity, shareable content and audience engagement. These skills and a juicy contacts book (yes, I still keep a diary) have given me the building blocks to travel the globe as a freelancer. I've interviewed, edited and written as well as managed teams, freelancers, pitched cover stories, negotiated A-list exclusives and contracts, and produced shoots in Australia, the UK, Germany, the Middle East and the US covering celebrity, lifestyle, health and wellbeing, fashion and beauty, travel and real-life genres... all while satisfying an insatiable wanderlust, passion for poetry and love of yoga and tequila.